LetUsConnect Farm will acquire wholesale contracts to drive a steady stream of revenue. The company will personally deliver produce twice a week to customers to ensure only the highest quality of products upon arrival. Obtaining wholesale contracts will allow the company to produce specific crops under contract for its customers. These contracts are set up for a specific quantity, a season, or an entire year depending on the customer’s needs. This method ensures that LetUsConnect Farm can lock in a buyer before the crop is started thus avoiding the issue of perishability. By utilizing this method, LetUsConnect Farm can also adequately plan to have enough supplies and human capital to grow these crops and subsequently distribute them to its customers in a timely fashion. The overall goal for using this model is to provide stable cash flows for the business rather than relying on seasonal fluctuations to drive sales.
LetUsConnect Farm will utilize various marketing channels to advertise its products. The company will promote its business via newspaper and local magazine advertisements, social networking sites (i.e. Facebook, LinkedIn, and Twitter), its own website, email promotion, and calling prospective customers directly. Marketing materials will emphasize that LetUsConnect Farm products are free of herbicides and pesticides, available year-round, have enhanced nutritional value, are aesthetically appealing, as well as carefully packed and harvested to guarantee freshness.
During the first several weeks of operation, LetUsConnect Farm will mail personal announcement letters to all surrounding grocery stores, vegetable retailers, restaurants, and farmers. This is intended to inform the target market of the company’s products, excite potential customers of the new business and its mission, and create interest in purchasing hydroponic crops from LetUsConnect Farm. In these letters, LetUsConnect Farm will enclose all necessary contact information so orders can be easily placed.